#SPIKE TV REBRAND SERIES#
MTV “realized being ‘music television’ was too limiting,” said Dave Howe, president of Syfy, home of such series as “Stargate Universe.” Howe says the right brand is essential “to cut through the noise and clutter of the media explosion” bedeviling the TV industry.Īnd he should know. The change was a belated acknowledgment of what has been obvious for years: MTV has evolved into a reality channel that occasionally runs programs that have to do with music.īut the shift is significant because, in an era of rapid technological change and microscopic attention spans, how networks identify themselves matters more than ever, experts say. These days, its reigning queen is not a recording star at all but rather Nicole “Snooki” Polizzi, the rowdy party girl from the reality series “Jersey Shore.” So maybe it’s not surprising that last week the 29-year-old network finally scraped the legend “Music Television” off its corporate logo. Twenty-five years ago, MTV was best known for music videos starring Michael Jackson and Madonna. EST.Digital Replica Edition Home Page Close Menu Paramount Network launches Thursday, Jan. Spike’s only scripted show, “The Shannara Chronicles,” was canceled. Syndicated shows like “Two and a Half Men,” “Friends” and “Cops” will also remain. In addition to “LSB,” “Ink Master,” “Ink Angels” and “Bar Rescue” are all sticking around as well Bellator MMA. The name change will happen as the Michael Jackson episode of “Lip Sync Battle” premieres. EST.ĭon’t worry, longtime favorites are sticking around. “Yellowstone” premieres Wednesday, June 20 at 9 p.m.
Developers, a Native American reservation and America’s first National Park all seem to be attacking him. He plays the owner of the largest contiguous ranch in the U.S., and everyone is threatening his land. “Yellowstone” is a 10-part drama starring Oscar winner Kevin Costner.“American Woman” premieres June 7 at 10 p.m. “American Woman” is a comedy set in the 1970s during the sexual revolution and the rise of feminism.
Should the series get a second season, it would become an anthology series, moving to a new high school. Selma Blair, Casey Wilson and original “Heathers” cast member Shannen Doherty guest star.
Veronica Sawyer (Grace Victoria Cox) has to battle a group of mean girls. “Heathers” is a black comedy based on the 1988 film.“Heathers” will be one of several new programs debuting on Paramount Network (formerly known as Spike) in 2018. Michael Shannon, John Leguizamo and Melissa Benoist also star. “Friday Night Lights” alum Taylor Kitsch stars as religious leader David Koresh. “Waco” is a six-part miniseries about the 1993 standoff between the FBI and the Branch Davidians.Right now, there are four new TV shows set to premiere on Paramount Network in the next few months: Paramount Network’s original programming will be trying to live up to those expectations. “They believe Paramount stands for original productions, great characters, great cinematography, premium content.” “We’ve done a lot of audience research on what Paramount means to them and what affinities they have to the Paramount brand,” Kay told Decider. Spike’s rebrand as Paramount Network is also meant to make viewers think of Paramount Pictures films. Hopefully they’ll sample us and stick with the other things.” Each of these has something special to offer. When we tested it, 35- to 49-year-old men loved it. We went with ‘Waco’ first because it’s a big, broad show but feels like it still resonates with Spike viewers and then broadens our audience,” he told the Hollywood Reporter. We’re not that far off as we’ve ended Spike. “We don’t want the Spike audience to go away we want the audience 50-50 male-female. “Lip Sync Battle,” hosted by Chrissy Teigen and LL Cool J, will continue on Paramount Network (formerly known as Spike).
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